Light in the shop is more than just lighting, because even if the age of online retailing was heralded years ago, the shopping experience is still largely in the stationary shopping centre.
When shopping, all senses are addressed - what does the structure of the dress feel like? Do we like the way the light breaks in the wine glass? Does the hand cream have a pleasant fragrance? These emotions are only experienced in trade. Or has online shopping already worked out?
Sophisticated lighting concepts for shops are therefore not only of vital importance for consumers, but also for shopfitters, architects and planners in particular, who also focus on energy efficiency and competitive advantage.